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iGaming marketing: What’s next?
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iGaming marketing: What’s next? 2020 is without doubt a year where sci-fi movies about threats to human civilization have merged with reality. Some days it is so surreal that one could be forgiven for thinking we are indeed living out...
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The rise of social media and its impact on global communications
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Launched in 2010 by Mashable, #SMDay celebrates social media and its influence on global communication. So, what better day to look back at how social media platforms have evolved over the past two decades, and how it’s impacted marketing strategies? Originating...
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3 reasons why cutting communications agency costs is a false economy
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It’s tempting for many businesses to think that they can handle communications and marketing using in-house resources – and in many cases expenditure on agencies is the first thing to go when budgets are cut. However, it can often turn...
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