This begins with an audit of a client’s internal and external environments to gain a clear understanding of their current situation. Understanding this, and the marketing objectives they want to achieve, we work with the client to develop what we consider to be the most effective and relevant strategy. Our focus is always on employing innovative, integrated marketing activities, identifying the best media channels to use, and delivering a package within budget. And we don’t just leave it there! We believe in continuous improvement, so we also offer a range of tools, techniques and metrics to measure the performance of each marketing activity – and we analyse all of this data to suggest further improvements to help the client achieve their strategic objectives.