The relaunch of the Isle of Man For Life campaign went live in Q2 2020. The campaign promotes the Isle of Man’s Life Insurance sector on an international scale and is supported by members of the Manx Insurance Association (MIA) and Finance Isle of Man.
MMC worked closely with members of the MIA and the executive agency to design and implement a digital multi channel marketing strategy as well as a new creative; the personal fitness and lifestyle imagery reflects the life sector as being “fit for the future”. It celebrates the true benefits of the Island as a jurisdiction of choice, amplifying and supporting the individual marketing campaigns already in place for the life companies headquartered on the Island.
Check out the Isle of Man For Life website here.
The digital campaign targets IFAs around the globe, driving them to the website, where more information on the Island’s life sector is available. Initial statistics show that the campaign is performing well.
LinkedIn Campaign Performance