During 2019, Isle of Man Meats formed a strategic partnership with Tesco, which now sees the finest Manx meat roasting joints available in their store for the first time since 2013.

In addition to press and public relations support, we were also asked to design bespoke labelling for the range on sale in the store, and provide a wide variety of display items to ensure clear and consistent messaging across the campaign.

 

Isle of Man Meats Tesco collateral

To mark the occasion – launched on 14th November 2019 – a chef was in the Tesco Douglas store cooking with the new produce. The Chief Minister Howard Quayle, MHK was keen to support the initiative.

Celebrating the launch of Isle of Man Meats’ partnership with Tesco are (left to right) Neil Connell, Tesco Douglas Store Manager; Chief Minister Howard Quayle MHK; and Phil Parsons, Plant Director at Isle of Man Meats. They are holding one of the Isle of Man Meats branded packaging boxes.

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