Client: Hansard International
Hansard International has been providing innovative financial products and services for international clients since 1987 and it is part of Hansard Global PLC. In early 2016, MM&C was appointed by Hansard International to run a creative campaign aimed at customer acquisition for their new HOL Lite platform, a free, mobile-based version of their already popular Hansard Online set of tools for IFAs. With the hook of the possibility of winning a track day for two just by signing up, a variety of creatives appeared in the print and online versions of the most popular international IFA titles, websites, and email newsletters, supported by editorial content written in-house at MM&C. All this was accompanied by a three month long LinkedIn campaign which was again co-ordinated by us.