Having worked on a few projects in H2 2019 with Continent 8, the leading iGaming data centre provider appointed MM&C as their communications agency for ICE London 2020. The campaign objectives included the successful execution of a panel event on Day 1 and an increase in engagement and activity on social media.
We supported the client across a number of activities, including:
- Key messaging proposal and concept
- ICE Daily advertising design and editorial copywriting
- Brochure design and print
- ICE editorial in core iGaming publications
- Social media management
- Website support
- Event attendance
The highlight of the show for Continent 8 was its ‘Leaders and Legends’ panel on Day 1, welcoming Jordan Levin, Group Chief Executive, SG Digital; John Coleman, CEO, Microgaming; Shay Segev, COO, GVC Group; Richard Carter, CEO, SBTech; and Shimon Akad, COO, Playtech, who took part in an insightful discussion covering a broad range of topics. The panel was chaired by the brilliant Micky Swindale from KPMG.
The event was a great success and attracted a lot of visitors to the stand. Working with ELS, the panel was recorded and released during the show, and can be viewed here.
In terms of social activity and engagement, Continent 8 channels achieved the following statistics across their 3 channels (LinkedIn, Twitter and Facebook);
A fantastic project for the MM&C team to work on!