Client: Live at Home
When Isle of Man charity ‘Live at Home’ needed a new brand due to becoming a wholly-locally run charity, they approached us and our team sprang into action to give them a brand new, ground-up look and brand presence.
With primary concerns such as the need to reflect the wide scope of activities that the charity delivers for the elderly in the community – rather than just support in the home, we now have everything in place to relaunch this worthy cause on the Island.
We looked at everything starting with basics such as a logo, fonts and stationery, and then how everything will work together along with a style of photography to draw from, a ‘tone of voice’ for written communications, a new website currently being built, promotional materials, through to how a recruitment campaign to assist in the recruitment of volunteers might look.
This is then brought together in a compact yet comprehensive ‘Brand Book’ for stakeholders so that any future marketing or press activity can have a consistent presence and feel.